Jakarta, August 21, 2019. Tekiro as the leading Tools brand won two awards at the same time from the Top Brand Award for the Handtools and Adjustable Wrench categories. This award is the sixth consecutive time Tekiro has received since 2014. "This Top Brand Award is a form of Tekiro's existence in maintaining the brand at the top of the minds of consumers," said Stephanus Santoso, Vice President Director of PT. Altama Surya Anugerah.
The Top Brand Award is an appreciation for brands that meet the Top criteria based on a survey conducted by Marketing Magazine in collaboration with Frontier Consulting Group of 12,000 respondents in 15 major cities in Indonesia. Measurement of Top Brand criteria uses three parameters. First, Top of Mind Awareness based on brand was first mentioned by respondents when a product category was mentioned. Second, Last Used which is based on the brand that was last used by respondents. Third, Future Intention which is based on the brand that you want to use in the future.
We are never bored to thank the consumers' trust in Tekiro so we have received this award five times in a row. With this award, we are encouraged to always be able to provide the best for our stakeholders, added Stephanus. To get closer and provide the best for consumers, we also actively provide information and communication about products through the application of digital technologies such as social media. This is important so that engaggement is maintained continuously and consumers can trust the Tekiro brand more.